This book unearths the secrets to competitive advantage in the 21st Century and exposes how leaders can achieve the exceptional.

This book is written for any leader who wants to make a meaningful difference.

A shift in what creates competitive advantage has taken place in the 21st century, increasingly businesses and leaders who tackle the impossible and deliver meaningful benefits are the winners.

Quest explores three qualities of a quest and creates a framework showing how future focused leaders are using the power of quest to deliver new and sustainable competitive advantage. 



What you will learn

  • Power stories that inspire leaders to embark on their own "world changing" quests.

  • A practical framework to assist with designing and develop strategies that deliver meaningful change.

  • How future focused leaders are using the power of quest to deliver new and sustainable competitive advantage. 

  • How organisations are delivering meaningful benefits to customers, employees and society.

About the Author

Dean van Leeuwen is the Chief Exploration Officer and a founding partner at TomorrowToday Global, a leader in providing leadership development services to FTSE and Fortune 500 companies.

Dean works internationally and frequently lectures and keynotes on the topics of leadership, future trends, strategy and competitive advantage.

He leads the Strategic Insights Laboratory at TomorrowToday Global and is regularly invited to facilitate on executive leadership programmes at top business schools including London Business School and Centre for European Leadership and Development at INSEAD.

He is privileged to work across multiple industries for premier organisations including John Lewis Partnership, Nestlé, Novartis, HSBC, Nissan, Topshop, E&Y, Mars Group and Whitbread at both an executive and senior leadership level. 

  • Connect with Dean here:

Want to say something?

By E-mail

Click Here

 

No time to e-mail?

Fill This Form